max page and darth vader commercial

Readers rate 'The Force' as top Super Bowl ad

The commercial aired last night during Super Bowl XLV and featured a small Darth Vader who audiences were anxious to unmask. According to Los Angeles Times
The ad features a young child, actor Max Page, in full-on Darth Vader costume trying to use his mystical powers to move the washing machine, family dog and a doll — all unsuccessfully.
The dejected Dark Lord mopes around the kitchen before trying one more use of The Force on his dad’s Volkswagen. Channeling his power, he starts the car and seems surprised (well, as surprised as anyone wearing a full helmet-mask can look) that he was able to do it.