Angry Birds Rio game Super Bowl ad will feature embedded code for new level
Angry Birds' Super Bowl ad this Sunday will be the first to be broadcast with an embedded code.
The code will unlock a secret level in the Angry Birds game, normally inaccessible to players, according a report from Reuters.
The 30-second commercial will spotlight the upcoming Angry Birds Rio game app for smart phones and tablets, developed by game company Rovio, which is hyping the upcoming Fox animated movie "Rio."
The Angry Birds Super Bowl ad is set to run during the fourth quarter of the matchup between the Green Bay Packers and the Pittsburgh Steelers, being played in Cowboys Stadium in Arlington, Texas.
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